As announced before, Uber India on Wednesday announced the availability of their new feature in India. The Uber brings the custom Snapchat filters to the Indian customers. You can now unlock Snapchat filter before taking a ride. Please note that the feature is available only for those who use Snapchat on their phone.

The Uber-specific Snapchat filters landed on the app to allow the users to share the snaps with their contacts in a fun way only during their ride. Uber India has now made an announcement that it will begin a phased rollout of its app-specific Snapchat custom filters in India starting Thursday, May 25. According to Uber, the new feature will be available across 29 regions in India.

Apurva Dalal, Head of Engineering, Uber India said:

“In our new rider app, we start with the question ‘Where to’ so we can get riders to their destination as fast as possible. However, besides helping riders get to their destinations, we want to focus on the trip experience itself and make sure riders enjoy the journey. Technology is helping us personalize every ride, making the experience fun and delightful. With this integration, our riders can now Snap along the way and share their Uber moments with friends and family.”